How to internationalize

Internationalizing a company requires a structured and mindful approach, avoiding impulsive moves that can expose it to operational and financial risks.

The first step is a thorough market analysis to identify local demand, existing regulations, and the competitive landscape.

Subsequently, it is essential to choose the most suitable expansion model, evaluating between direct subsidiaries, joint ventures, franchising, or agreements with local distributors.

A crucial aspect is legal and tax compliance, as each country has distinct regulations on taxation, business ownership, and investment protection.

Finally, the strategy must include a solid operational and financial plan, with careful management of geopolitical and currency risks. Internationalization is a complex operation, but with the right approach, it can turn into an opportunity for sustainable and strategic growth.